These nifty, interactive folded creations are great for maps, guides, event programmes and catalogues. People can’t stop fiddling with them, which is why they should be on your marketing horizon.

If you want customers to keep your printed material a Z Fold Leaflet is the ace up your sleeve. People love the format because it’s easy to use, contains a large amount of interesting information and can fit neatly into a pocket, purse or lanyard sleeve.